Alibaba launched its first global ad campaign for the Olympics, and the company’s chief marketing officer says it’s a direct reflection of one of its core value.
“The concept of the ‘greatness of small’ is really authentic to who we are as a company,” CMO Chris Tung told Cheddar. “I think that all of the employees at Alibaba live and breathe the spirit of supporting small businesses and young people around the world.
“This is what we believe in. This is what we do with our technology.”
Alibaba’s campaign features the likes of Kenya’s ice hockey team and has reportedly garnered about 14 million digital views worldwide.
The company inked an 11-year partnership with the IOC to be the sole e-commerce and cloud computing partner for both the Summer and Winter Games.
Tung says that Alibaba is very excited that it has “this chance to introduce who [it is] to the world.”
For the full interview, [click here](https://cheddar.com/videos/breaking-down-the-big-business-of-the-olympics).
King Charles III’s wife has been officially identified as Queen Camilla for the first time, with Buckingham Palace using the title on invitations for the monarch’s May 6 coronation.
Cheddar News Senior Reporter Chloe Aiello visits the House of Cannabis in Soho. The space consists of 30,000-square-feet and five floors dedicated to immersive cannabis-related experiences and installations.
Air, starring Matt Damon and Ben Affleck, officially hits theaters on Wednesday. The film is based on the story of Nike in the 1980s as the company attempts to sign Michael Jordan to a sneaker deal.
Passover began on Wednesday, and many Jewish families are getting ready to prepare their favorite holiday meals. To help those celebrating, Jake Cohen, author of Jew-Ish: A Cookbook: Reinvented Recipes from a Modern Mensch, stopped by the Cheddar News studios to talk about the significance of the holiday and share (and showcase) some of his favorite recipes.
Passover began on Wednesday, and many Jewish families are getting ready to prepare their favorite holiday meals. To help those celebrating, Jake Cohen, author of Jew-Ish: A Cookbook: Reinvented Recipes from a Modern Mensch, stopped by the Cheddar News studios to talk about the significance of the holiday and share (and showcase) some of his favorite recipes.
Passover began on Wednesday, and many Jewish families are getting ready to prepare their favorite holiday meals. To help those celebrating, Jake Cohen, author of Jew-Ish: A Cookbook: Reinvented Recipes from a Modern Mensch, stopped by the Cheddar News studios to talk about the significance of the holiday and share (and showcase) some of his favorite recipes.
So a new Barbie trailer dropped this week, and buzz is building for the pink-hued movie about the popular doll.
The top entertainment headlines for April 4, 2023.
Dungeons and Dragons: Honor Among Thieves led the weekend box office with $38.5 million. T
The top entertainment headlines for April 3, 2023.
