Alibaba launched its first global ad campaign for the Olympics, and the company’s chief marketing officer says it’s a direct reflection of one of its core value.
“The concept of the ‘greatness of small’ is really authentic to who we are as a company,” CMO Chris Tung told Cheddar. “I think that all of the employees at Alibaba live and breathe the spirit of supporting small businesses and young people around the world.
“This is what we believe in. This is what we do with our technology.”
Alibaba’s campaign features the likes of Kenya’s ice hockey team and has reportedly garnered about 14 million digital views worldwide.
The company inked an 11-year partnership with the IOC to be the sole e-commerce and cloud computing partner for both the Summer and Winter Games.
Tung says that Alibaba is very excited that it has “this chance to introduce who [it is] to the world.”
For the full interview, [click here](https://cheddar.com/videos/breaking-down-the-big-business-of-the-olympics).
On this episode of ChedHER: Soyini Chan Shue, CEO of City Safe Partners, explains her career journey from NYPD to CEO of a security company; Traci Wilk, Chief People Officer at The Learning Experience, explains the top skills and traits of a Chief People Officer - which is one of the fastest-growing job roles; Fonta Gilliam, CEO and Co-Founder of Wellthi, breaks down how she's creating a social app to help you reach your financial goals; Courtney Wiggins, Owner and Artisan at The Winsome Apothecary, is this week's Female Founder spotlight and breaks down how she's creating products that are good for the environment and your self care routine.
Vivian Barna, founder and president of All About Rabbits Rescue, Inc, explains what it takes to have a pet rabbit and encourages rabbit adoption.
Chef Danielle Sepsy shares tips on how to set a beautiful Easter table.
Lucasfilm announced Friday three new live-action films in the franchise at Star Wars Celebration Europe 2023. One of the films will feature the return of Daisy Ridley as Rey.
How Women Ascended to the Forefront of Fitness Training
A Florida family on temporary hard times after a father underwent major surgery. After things picked up, the mother surprised their sons with a new home after living with friends and a hotel.
Cheddar recommends "Beef," "My Name Is Mo'Nique," "Wellmania," "Schmigadoon," "The Last Temptation of Christ," and the podcast "The Toast."
The top entertainment headlines for April 6, 2023.
A Virginia fifth grader has made headlines for spotting an error in his science textbook. He noticed an igneous rock and a sedimentary rock had been labeled incorrectly and told his teacher who then helped get the message to the publisher, Five Ponds Press. The publisher reportedly sent a handwritten letter thanking the fifth grader for catching the error.
A two-year-toddler showed up with gifts in hand at the hospital to meet his new baby brother.
