Alibaba launched its first global ad campaign for the Olympics, and the company’s chief marketing officer says it’s a direct reflection of one of its core value.
“The concept of the ‘greatness of small’ is really authentic to who we are as a company,” CMO Chris Tung told Cheddar. “I think that all of the employees at Alibaba live and breathe the spirit of supporting small businesses and young people around the world.
“This is what we believe in. This is what we do with our technology.”
Alibaba’s campaign features the likes of Kenya’s ice hockey team and has reportedly garnered about 14 million digital views worldwide.
The company inked an 11-year partnership with the IOC to be the sole e-commerce and cloud computing partner for both the Summer and Winter Games.
Tung says that Alibaba is very excited that it has “this chance to introduce who [it is] to the world.”
For the full interview, [click here](https://cheddar.com/videos/breaking-down-the-big-business-of-the-olympics).
The Mario Party continued as it faced little new competition at the box office.
Keenan Thompson on 'SNL' Legacy, 'Good Burger 2' and 13th Annual 'Young Stars 360' Talent Search
On A Positive Note: Connecticut Shelter Dog Finds Forever Home After Viral Social Media Post
Spectrum Designs, an apparel and merchandise company, has a mission to provide careers to people living with autism.
The top entertainment headlines for April 28, 2023.
Creative directors Falguni Peacock and Shane Peacock of the fashion house Falguni Shane Peacock showcased their stunning South Asian bridal collection.
James Corden bid farewell Thursday to his late-night CBS talk show “The Late Late Show with James Corden" after eight seasons.
Kansas clinics will be required to tell patients that medication abortions can be stopped using a drug regimen that the providers consider ineffective and potentially dangerous after a key legislative vote Thursday in the nation's ongoing partisan culture war.
Cheddar recs "Mrs. Davis," ContraPoints YouTube channel, "Top Gun: Maverick," "Welcome to Kutsher's," and "The Jerry Springer Show."
Disney released a new trailer for "Wish," starring Ariana DeBose, whose lead character makes a wish that changes her entire life.
