Alibaba launched its first global ad campaign for the Olympics, and the company’s chief marketing officer says it’s a direct reflection of one of its core value.
“The concept of the ‘greatness of small’ is really authentic to who we are as a company,” CMO Chris Tung told Cheddar. “I think that all of the employees at Alibaba live and breathe the spirit of supporting small businesses and young people around the world.
“This is what we believe in. This is what we do with our technology.”
Alibaba’s campaign features the likes of Kenya’s ice hockey team and has reportedly garnered about 14 million digital views worldwide.
The company inked an 11-year partnership with the IOC to be the sole e-commerce and cloud computing partner for both the Summer and Winter Games.
Tung says that Alibaba is very excited that it has “this chance to introduce who [it is] to the world.”
For the full interview, [click here](https://cheddar.com/videos/breaking-down-the-big-business-of-the-olympics).
Understanding What Generational Trauma Is and How to Break It
To celebrate the start of spring, Matt Crafton, lead winemaker at Chateau Montelena in northern California, joins Cheddar News to showcase some warm-weather wines and the best meals to pair them with.
Entertainment and lifestyle expert Josh McBride joins Cheddar News' hosts Hena Doba and Baker Machado to talk about some highlights from last night's annual Meta Gala dinner.
Jared Leto showed up at the Met Gala as Choupette, Karl Lagerfeld's cat. And Kim Kardashian dressed in strands of pearls. Fashion's biggest night of the year included lots of vintage from Chanel and a reveal by Janelle Monae.
Oklahoma on Monday became the latest state to ban gender-affirming medical care for minors as Republican Gov. Kevin Stitt signed a bill that makes it a felony for health care workers to provide children with treatments that can include puberty-blocking drugs and hormones.
Television and movie writers declared that they will launch a strike for the first time in 15 years, as Hollywood girded for a walkout with potentially widespread ramifications in a fight over fair pay in the streaming era.
The top entertainment headlines for May 1, 2023.
Fashion designer Nicole Miller joins Cheddar News correspondent Hena Doba for a Walk & Talk that touches on the importance of not living in a bubble, how to compete with new designers on social media, and why she regrets sometimes neglecting the life side of a healthy work-life balance.
It's the first Monday in May: Welcome to Met Gala mania. With a livestream available when the evening gets underway, the world's most fashionable fundraiser takes on one of the world's most prolific — and controversial — designers, the late Karl Lagerfeld, as the starry party's theme.
While doctors fear the dangers of untrained people managing their own hormone replacement therapy, a growing number of transgender people say they see no other option for life-saving care.
