Alibaba launched its first global ad campaign for the Olympics, and the company’s chief marketing officer says it’s a direct reflection of one of its core value.
“The concept of the ‘greatness of small’ is really authentic to who we are as a company,” CMO Chris Tung told Cheddar. “I think that all of the employees at Alibaba live and breathe the spirit of supporting small businesses and young people around the world.
“This is what we believe in. This is what we do with our technology.”
Alibaba’s campaign features the likes of Kenya’s ice hockey team and has reportedly garnered about 14 million digital views worldwide.
The company inked an 11-year partnership with the IOC to be the sole e-commerce and cloud computing partner for both the Summer and Winter Games.
Tung says that Alibaba is very excited that it has “this chance to introduce who [it is] to the world.”
For the full interview, [click here](https://cheddar.com/videos/breaking-down-the-big-business-of-the-olympics).
An Illinois attorney general's office investigation released Tuesday found that 451 Catholic clergy sexually abused nearly 2,000 children in the state over a nearly 70-year period, which was more than four times the 103 individuals the church named when the state began its review in 2018.
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Warner Bros. released the official trailer for the upcoming musical film, 'The Color Purple,' based on the novel and 1985 original film.
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Cheddar's own Shannon LaNier is taking a staycation, and all week he'll be trying out different summer activities in New York and the surrounding area that will hopefully serve as an inspiration no matter where you live. On Monday, Shannon traveled to Huntington, New York to get a taste of the boating life. He spoke with Maggie Maskery, head of public relations for Discover Boating, about some of the best boat share options.
A guitar destroyed by Nirvana frontman Kurt Cobain sold for nearly $600,000 dollars on Saturday at an auction in a Hard Rock Café in New York City.
Scores of Boston University students turned their backs on the head of one of Hollywood's biggest studios, and some shouted “pay your writers,” as he gave the school's commencement address Sunday in a stadium where protesters supporting the Hollywood writers' strike picketed outside.
