Alibaba launched its first global ad campaign for the Olympics, and the company’s chief marketing officer says it’s a direct reflection of one of its core value.
“The concept of the ‘greatness of small’ is really authentic to who we are as a company,” CMO Chris Tung told Cheddar. “I think that all of the employees at Alibaba live and breathe the spirit of supporting small businesses and young people around the world.
“This is what we believe in. This is what we do with our technology.”
Alibaba’s campaign features the likes of Kenya’s ice hockey team and has reportedly garnered about 14 million digital views worldwide.
The company inked an 11-year partnership with the IOC to be the sole e-commerce and cloud computing partner for both the Summer and Winter Games.
Tung says that Alibaba is very excited that it has “this chance to introduce who [it is] to the world.”
For the full interview, [click here](https://cheddar.com/videos/breaking-down-the-big-business-of-the-olympics).
Friend breakups aren’t new, but people are starting to talk about them more. Experts say they can be even more painful than romantic breakups, and now there are more resources to help those affected. Cheddar News reporter Ashley Mastronardi reports on efforts to shed more light on this all-too-common issue.
In this edition of Shannon's Summer Staycation, Cheddar's Own Shannon LaNier recreates the glamping experience in his own backyard.
Aileen Del Cid, head of marketing at Samsung TV Plus, sat down with Cheddar News reporter Michelle Castillo to discuss the platform's plans to stand out from the streaming competition with a new channel featuring Conan O'Brien.
Valeria Caceres-Gil, senior manager of admissions and matchmaking at the ASPCA Adoption Center, gives some tips on how to prepare your pet for a road trip.
Jordan Schlansky, associate producer of 'Conan,' sat down and spoke with Cheddar News about Conan O'Brien's launch on Samsung TV Plus, touched on his favorite interviews with Conan and also teased the upcoming Max series, 'Conan Must Go.'
Did you know that Actor Tom Hanks is an avid collector of antique typewriters? He's not alone! Take a look at how Hanks and one New Jersey man formed an unlikely bond over a nearly 100-year-old antique typewriter.
A new, furry, and four-legged member has just joined the Suffolk County Police Department on Long Island. Meet "Luna." Luna is a therapy dog in training with the department and was named in honor of Fallen FDNY Firefighter William "Billy" Moon who lost his life last year. "Luna" means "moon" in Latin. We caught up with that hero's family to chat about what Luna means to them.
This Memorial Day weekend, settle down with plenty of good ol' American reality TV drama, a new season of an old 'What to Stream' favorite, and a quick, deep look at how much we mess up other people's names.
From Queen Bey's tribute to the Queen of Rock 'n' Roll to the banning of a historic poem, here are your top entertainment headlines.
A service dog named Justin got a diploma along with his owner, Grace Mariana, during a graduation ceremony at Seton Hall University on Monday.
