Alibaba launched its first global ad campaign for the Olympics, and the company’s chief marketing officer says it’s a direct reflection of one of its core value.
“The concept of the ‘greatness of small’ is really authentic to who we are as a company,” CMO Chris Tung told Cheddar. “I think that all of the employees at Alibaba live and breathe the spirit of supporting small businesses and young people around the world.
“This is what we believe in. This is what we do with our technology.”
Alibaba’s campaign features the likes of Kenya’s ice hockey team and has reportedly garnered about 14 million digital views worldwide.
The company inked an 11-year partnership with the IOC to be the sole e-commerce and cloud computing partner for both the Summer and Winter Games.
Tung says that Alibaba is very excited that it has “this chance to introduce who [it is] to the world.”
For the full interview, [click here](https://cheddar.com/videos/breaking-down-the-big-business-of-the-olympics).
Cheddar News anchor Hena Doba joins Fern Mallis, founder of New York Fashion Week, for a walk-and-talk touching on the origins of the weeklong event and how it became one of the biggest celebrations of fashion in the world.
Ralph Yarl — a Black teenager who was shot in the head and arm after mistakenly ringing the wrong doorbell — walked at a brain injury awareness event in his first major public appearance since the shooting.
With high expectations, Disney's live-action remake of The Little Mermaid did anything but flounder at the box office.
Tenzing Norgay, who shares the honor of first ascent with a New Zealander he guided, was honored with Kami Rita, who submitted the mountain for the 28th time this summer, and Sanu Sherpa, who has twice climbed all of the world's 14 highest peaks.
Opponents say it will harm seaweed, desecrate ancient Hawaiian remains, and waste water.
The deaths of two horses over the weekend join 10 others within the last month at the home of the Kentucky Derby.
Lionsgate confirmed that it's working on another John Wick movie.
StubHub has compiled a list of the top 10 most in-demand concerts for the summer season, with Taylor Swift, Beyonce, Morgan Wallen, Bruce Springsteen and Coldplay rounding out the top five.
The federal government is giving away for free some historic lighthouses and is also auctioning some of them off too.
Due to hospitalization after a go-karting accident, this Missouri teen thought he would miss his high school graduation. Then his school decided to bring the ceremony to him.
