*By Chloe Aiello*
Actor Alfonso Ribeiro's case against Epic Games for its use of "the Carlton" dance in "Fortnite" might come down to a jury's sympathy, rather than copyright technicalities, intellectual property lawyer Gaston Kroub told Cheddar on Tuesday.
"I think it's a mistake to only focus on the copyright issues, because you do have this idea where you have this right of publicity under California state law ... Could a sympathetic jury decide that these \[artists\] deserve something from 'Fortnite'? That's something that remains to be seen," said Kroub, a partner at Kroub, Silbersher & Kolmykov.
Ribeiro, who rose to fame playing Carlton on "The Fresh Prince of Bel Air," is suing Epic and Take-Two Interactive, the maker of "NBA 2K." Both use "the Carlton" step that Ribeiro made famous on the show as an "emote," a celebratory dance that can be purchased by players in-game.
Ribeiro is just the latest celebrity or influencer to file a suit. Rapper 2 Milly and Instagrammer Russell “Backpack Kid” Horning have also filed complaints for misappropriation of their respective dances, the "Milly Rock" and "the Floss," [Variety reported](https://variety.com/2018/gaming/news/fortnite-dance-lawsuit-1203092141/). The complaints allege copyright infringement and claim the game creators are violating the right of publicity of the celebrities associated with the dances.
"What Alfonso Ribeiro and 2 Milly and the Backpack Kid now have claimed is it looks like they're endorsing 'Fortnite''s use of their dance moves and they haven't provided that permission," Kroub said.
The outcome of these cases is difficult to predict.
"You can't copyright a single dance move but you can copyright under the copyright act choreography," he said, adding that copyrights on the moves are still pending.
"Really at the heart of this, though, is the fact that Epic is making a lot of money and these dances are generating revenue."
He added that one potential defense for Epic or Take-Two is to claim they were parodying, not performing, the dances. That said, the case will also depend on the items uncovered during discovery ー whether or not the game makers contacted any artists or just assumed the dances were public domain.
Most interestingly, Kroub said the complaints venture into "uncharted territory."
"No one knew a year ago 'the Carlton' would be generating untold numbers of revenue for a company, like Epic. And what we are seeing is video games are a big business and celebrities want to be associated," he said.
Cars in 2019 are about so much more than transporting passengers from point A to B. That's why luxury carmaker Mercedes-Benz chose to sit out the Detroit Auto Show, and debut its second-generation CLA Coupe at CES instead. "Today's cars aren't just about metal and an engine anymore," Dietmar Exler, president and CEO at Mercedes-Benz USA, told Cheddar from the Las Vegas convention Wednesday.
The electric vehicle industry got a jolt this week as Harley-Davidson introduced its new LiveWire electric motorcycle at the 2019 Consumer Electronics Show. "We're the leader in the category, so we're going to lead the electrification of the sport," Heather Malenshek, senior vice president of marketing and brand at Harley-Davidson, told Cheddar at CES.
This year, CES marked a new partnership between gaming hardware maker Alienware and "League of Legends" developer Riot Games, a union that was a year in the making, according to the general manager at Dell's gaming arm, Alienware. "It actually started here a year ago," Azor told Cheddar at the Las Vegas conference on Wednesday. "That's where we first met."
Among the attendees at this year's CES was Aurora, a startup building autonomous driving technology, backed by some of the top talent in the field. Aurora CEO Chris Urmson, who co-founded the company with a former Tesla engineer and robotics expert, told Cheddar's Hope King that Aurora was "building the driver" for driverless cars.
Flying taxis are closer to liftoff than you might think. Dr. Tom Prevot, a former NASA aerospace engineer who now runs the engineering division at Elevate, Uber's airspace unit, told Cheddar's Hope King that the nascent industry is reaching a point at which "a lot of things come together."
Procter & Gamble is the world's biggest advertiser and the company is looking to the future to upgrade common products people use everyday. Cheddar's Hope King talked to Marc Pritchard, the Chief Brand Officer of Procter & Gamble, about how the company is integrating tech into everything from razors to toothbrushes.
Influencer marketing company IZEA Worldwide is expanding into Latin America with the acquisition of FLUVIP. FLUVIP is a Latin American-focused influencer marketing company with more than 100,000 influencers. Companies are projected to spend between $5 billion and $10 billion in influencer marketing by 2022.
Apple is planning to slash production for its newer iPhone models by 10 percent this quarter, according to a report in the Nikkei. However, CEO Tim Cook continues to say that the iPhone XR is the best-selling phone in company history. Trade talks between China and the U.S. wrapped up Wednesday after an unscheduled third day of negotiations. Both sides expressed optimism over the progress made during these talks. Plus, Hope King sits down with Bridget Karlin, chief technology officer for IBM Global Technology Services, to talk about the future of blockchain and much more.
Computing behemoth IBM is using blockchain technology to ensure the food we eat is safe and properly sourced. "We're basically leveraging the blockchain technology to track each item of food as it travels through its trajectory and its transportation from the field all the way to the retailer," Bridget Karlin, chief technology officer for IBM Global Technology Services, told Cheddar's Hope King at CES.
Affirm is making good on its commitment to become a full-service bank. The lending startup led by PayPal co-founder Max Levchin is introducing fee-free savings accounts through a bank partner, initially with a 2 percent annual percentage yield and no minimum balance, Cheddar has learned.
Load More