*By Chloe Aiello* Actor Alfonso Ribeiro's case against Epic Games for its use of "the Carlton" dance in "Fortnite" might come down to a jury's sympathy, rather than copyright technicalities, intellectual property lawyer Gaston Kroub told Cheddar on Tuesday. "I think it's a mistake to only focus on the copyright issues, because you do have this idea where you have this right of publicity under California state law ... Could a sympathetic jury decide that these \[artists\] deserve something from 'Fortnite'? That's something that remains to be seen," said Kroub, a partner at Kroub, Silbersher & Kolmykov. Ribeiro, who rose to fame playing Carlton on "The Fresh Prince of Bel Air," is suing Epic and Take-Two Interactive, the maker of "NBA 2K." Both use "the Carlton" step that Ribeiro made famous on the show as an "emote," a celebratory dance that can be purchased by players in-game. Ribeiro is just the latest celebrity or influencer to file a suit. Rapper 2 Milly and Instagrammer Russell “Backpack Kid” Horning have also filed complaints for misappropriation of their respective dances, the "Milly Rock" and "the Floss," [Variety reported](https://variety.com/2018/gaming/news/fortnite-dance-lawsuit-1203092141/). The complaints allege copyright infringement and claim the game creators are violating the right of publicity of the celebrities associated with the dances. "What Alfonso Ribeiro and 2 Milly and the Backpack Kid now have claimed is it looks like they're endorsing 'Fortnite''s use of their dance moves and they haven't provided that permission," Kroub said. The outcome of these cases is difficult to predict. "You can't copyright a single dance move but you can copyright under the copyright act choreography," he said, adding that copyrights on the moves are still pending. "Really at the heart of this, though, is the fact that Epic is making a lot of money and these dances are generating revenue." He added that one potential defense for Epic or Take-Two is to claim they were parodying, not performing, the dances. That said, the case will also depend on the items uncovered during discovery ー whether or not the game makers contacted any artists or just assumed the dances were public domain. Most interestingly, Kroub said the complaints venture into "uncharted territory." "No one knew a year ago 'the Carlton' would be generating untold numbers of revenue for a company, like Epic. And what we are seeing is video games are a big business and celebrities want to be associated," he said.

Share:
More In Technology
Dent Reality Raises $3.4 Million to Bring Augmented Reality to Retail Locations
The UK-based augmented reality startup, Dent Reality, raised the equivalent of $3.4 million USD in its most recent funding round. Dent Reality has created an AR app for smartphones that helps shoppers navigate retail locations by providing a layout of a store's aisles, while showing where to find specific items. The company works mainly with grocery stores but aims to integrate its tech with all types of physical spaces. Dent Reality CEO Andrew Hart joins Cheddar News' Closing Bell to discuss.
How Skylines Got Their Shapes
The world is amidst a skyscraper boom. In 2018, 146 buildings over 650 feet were constructed. That’s more than the total amount of skyscrapers constructed between 1979 and 1999. And all this construction is transforming our cities.
Rebuilding Our Roads
It’s no secret that America’s infrastructure is aging. The average American bridge is 43 years old. 49% of our streets and highways are in poor condition. That’s why rebuilding our roads is near the top of President Biden’s to-do list. But repaving is just surface level, some suggest we need to rethink the structures themselves.
Failed Futurism
Throughout history, humans have tried their best to predict what the future will look like. Today, it’s fun to look back and laugh at some of the wacky conceptual drawings of “cities of the future”. While the majority of these ideas look silly today, some concepts almost became our reality, if not for a few key shortcoming.
Why Deloitte Predicts 150 Million Streaming Subscription Cancellations in 2022
The streaming wars could be peaking as platforms vie for a shrinking pool of new subscribers and services like Disney+ recalibrate their outlooks as the rate of new memberships slows. Jana Arbanas, the U.S. telecom, media, and technology sector leader at Deloitte, joined Cheddar to discuss the 2022 outlook for streaming platforms, expecting more than 150 million people to cancel subscriptions adding to the global churn trend. "People are signing up for a service for a very specific piece of original, compelling content, watching that, perhaps, season of content, dropping that service, and then re-upping the service again when the next season comes out," Arbanas noted.
How TikTok's Reach Is Being Leveraged to Raise Funds for Animal Shelters
TikTok isn't just for remixing the best trending sounds. The social media platform is having a positive impact on animal shelters and helping pets find forever homes, according to Katie Grissum, the communications and design coordinator for the non-profit animal shelter charity KC Pet Project. Grissum joined Cheddar to break down just how TikTok is being used to raise money and draw more eyes to animals in need of adoption.
Load More