Alaska Airlines is focusing on flying the eco-friendly skies with a new sustainable fuel deal. The airline has signed a four-year agreement with renewable fuel producer Neste.
“We are, as an industry and I think as a society, we’re on a journey to make sure that we are reducing carbon emissions and protecting our environment,” Diana Birkett Rakow, vice president of external relations at Alaska Airlines, told Cheddar. “And there’s no time like the present to keep making progress.”
Rakow said Alaska Airlines has flown 80 trial flights using sustainable fuel. Renewable diesel and sustainable aviation fuel will now be used on all of its flights out of San Francisco.
“Our long-term goal is to make sustainable fuel a viable, commercially available, scalable product that we can use across all of our operations and really for all of aviation,” Rakow said.
Customers should not notice any changes during their in-flight experience. The change comes as more and more consumers are voicing demands for increased sustainability from big businesses, even beyond the air travel industry.
“One of the things that’s actually going to make reducing carbon emissions successful is involving our guests in wanting us to move in this direction, in purchasing carbon offsets, and continuing to demand that more and more airlines use sustainable fuel so that we can build a sustainable market for this product,” Rakow said.
Alaska Airlines is currently trying to recover from the coronavirus pandemic that has devastated air travel. Rakow said the airline was flying 130,000 passengers per day pre-pandemic, but at the lowest point dropped to 5,000. She said about 35,000 to 45,000 passengers are now flying per day.
Catching you up on the stories you need to know this morning, the U.S. could soon get its first major gun safety law in years, the House Select Committee investigating the January 6th attack on the U.S. capitol holds its second hearing, and today might just be the day the Supreme Court overturns Roe v. Wade, and decides on new gun laws.
U.S. stocks closed Thursday at their lowest levels of the trading day, as investors continue to eye inflation ahead of the May CPI report out Friday. Art Hogan, Chief Market Strategist for National Holdings, joins Cheddar News' Closing Bell to discuss.
Creating a brand is one of the most important steps in building a business. It can help set you apart from the competition and tells customers what your values are, but many companies don't know how to brand themselves effectively. Tiana Von Johnson, CEO & Chief Brand Strategist of TVJ World, gives expert tips on the do’s and don’ts of branding.
Housing affordability has collapsed to its lowest level on record over the last year. According to the national association of realtors, affordability has dropped by 29%, thanks to surging home prices and mortgage rates. Odeta Kushi, Deputy Chief Economist of First American, breaks down the housing market, and when buyers can expect prices to finally drop.
U.S. markets opened sharply lower on Friday on hotter-than-expected inflation data. The May CPI showed an 8.6% jump in consumer prices year-over-year, higher the expected 8.3%. Mark Howard, Senior Multi-Asset Specialist at BNP Paribas joined Cheddar's Opening Bell to discuss.
U.S. stocks closed Friday at session lows after May CPI data showed inflation in the U.S. has not peaked and is still rising rapidly. For the week, the S&P fell 5.06%, the Dow lost 4.58%, and the Nasdaq dropped 5.60%, marking the worst week since January for all three major indexes. Mike Zigmont, Head of Trading and Research at Harvest Volatility Management, joins Cheddar News' Closing Bell to discuss.
Residents often have to wait on federal assistance after a disaster, but one group has a solution: hiring community members to help clean up and improve their neighborhoods. Resilience Force tackles two problems at once by creating jobs in response to growing climate-related disasters. LaTanja Silvester, director of New Orleans programming for Resilience Force, joins Closing Bell to discuss how the organization creates jobs in communities that need help and higher employment, the importance of creating a "green" workforce, and more.
