Alaska Airlines is focusing on flying the eco-friendly skies with a new sustainable fuel deal. The airline has signed a four-year agreement with renewable fuel producer Neste.
“We are, as an industry and I think as a society, we’re on a journey to make sure that we are reducing carbon emissions and protecting our environment,” Diana Birkett Rakow, vice president of external relations at Alaska Airlines, told Cheddar. “And there’s no time like the present to keep making progress.”
Rakow said Alaska Airlines has flown 80 trial flights using sustainable fuel. Renewable diesel and sustainable aviation fuel will now be used on all of its flights out of San Francisco.
“Our long-term goal is to make sustainable fuel a viable, commercially available, scalable product that we can use across all of our operations and really for all of aviation,” Rakow said.
Customers should not notice any changes during their in-flight experience. The change comes as more and more consumers are voicing demands for increased sustainability from big businesses, even beyond the air travel industry.
“One of the things that’s actually going to make reducing carbon emissions successful is involving our guests in wanting us to move in this direction, in purchasing carbon offsets, and continuing to demand that more and more airlines use sustainable fuel so that we can build a sustainable market for this product,” Rakow said.
Alaska Airlines is currently trying to recover from the coronavirus pandemic that has devastated air travel. Rakow said the airline was flying 130,000 passengers per day pre-pandemic, but at the lowest point dropped to 5,000. She said about 35,000 to 45,000 passengers are now flying per day.
A new poll finds U.S. adults are more likely than they were a year ago to think immigrants in the country legally benefit the economy. That comes as President Donald Trump's administration imposes new restrictions targeting legal pathways into the country. The Associated Press-NORC Center for Public Affairs Research survey finds Americans are more likely than they were in March 2024 to say it’s a “major benefit” that people who come to the U.S. legally contribute to the economy and help American companies get the expertise of skilled workers. At the same time, perceptions of illegal immigration haven’t shifted meaningfully. Americans still see fewer benefits from people who come to the U.S. illegally.
Shares of Tylenol maker Kenvue are bouncing back sharply before the opening bell a day after President Donald Trump promoted unproven and in some cases discredited ties between Tylenol, vaccines and autism. Trump told pregnant women not to use the painkiller around a dozen times during the White House news conference Monday. The drugmaker tumbled 7.5%. Shares have regained most of those losses early Tuesday in premarket trading.
Scott Trench, host of the BiggerPockets Money Podcast, explores how recent rate cuts, high borrowing costs, and mortgage rates are reshaping U.S. real estate.
A look into how disruption, AI, and global economic trends are transforming the modern supply chain with Jeremy Jansen, Head of Supply Chain at Wells Fargo.
Delta CSO Amelia DeLuca reveals at the Fast Co. Innovation Festival how tech, sustainable aviation fuel, and smart operations are revolutionizing air travel.
Chipmaker Nvidia will invest $100 billion in OpenAI as part of a partnership that will add at least 10 gigawatts of Nvidia AI data centers to ramp up the computing power for the owner of the artificial intelligence chatbot ChatGPT.
Two of the nation’s biggest real estate services companies are combining in a deal that will bring Century 21, Compass and several other major brokerage brands under the same umbrella.
