A Start-up That Wants to Tip the Beef Industry, One Cow at a Time
*By Madison Alworth*
The butchery start-up Crowd Cow wants to revolutionize the way Americans buy meat. The company sells beef from "craft beef purveyors," also known as small farmers.
"They are doing it the right way and raising cattle with flavors that are unique to that particular farm," said Joe Heitzberg, co-founder and CEO of Crowd Cow. "The environment they're on, the soil, the many kinds of grasses, and of course, the over 300 breeds of cattle that exist," it all affects how the beef tastes.
Craft Cow offers a wide variety of natural beef for customers to choose from on its website, including 100 percent grass-fed, grass-finished, grain-finished, and A5 Wagyu from Japan.
Customers choose the cow and the cut they want. After an entire cow has been accounted for, Crowd Cow ships the beef directly from the ranch to customers. Packages of beef around 6 lbs. start at $89 and reach as high as $120.
Crowd Cow has raised $8 million in Series A funding, led by Madrona Ventures. Some of the Series A investment also came from the actor Ashton Kutcher. Heitzeberg said that Kutcher reached out in an email.
"He said something like 'I'm aware of you guys. I'm interested in what you're doing. I don't know if you know, but I'm an Iowa farm boy and I worked at a butcher shop at one point. And I just really dig it and we should talk," Heitzberg recalled.
For full interview, [click here](https://cheddar.com/videos/getting-a-crowd-together-to-buy-a-cow).
Higher rents and food prices boosted overall U.S. inflation in December, a sign that the Federal Reserve's drive to slow inflation to its 2% target will likely remain a bumpy one.
Tech companies of all sizes are showing off their latest gadgets at CES 2024 in Las Vegas. And that includes new technology that's changing the world of food and drinks.
Matt Hougan, CIO of Bitwise Asset Management, gives Cheddar the latest on the Securities and Exchange Commission approval of bitcoin ETFs. Hougan calls this time a 'potential major milestone for bitcoin.'
LeBron James has agreed to an exclusive deal with Fanatics Collectibles. James and his son, Bronny, will appear together on a unique sports trading card to herald the Los Angeles Lakers superstar’s new multiyear partnership with Fanatics.
Joe Zhao, Managing Partner at Millennia Capital, joined Cheddar to discuss the latest stock moves and how the market is being impacted by artificial intelligence.
Wall Street was quiet early following a lackluster session a day earlier as markets await U.S. inflation data and high-profile corporate earnings reports later in the week.
The World Economic Forum says false and misleading information supercharged with cutting-edge artificial intelligence is the top immediate risk to the global economy.
CES 2024 starts this week in Las Vegas. It's set to feature swaths of the latest advances and gadgets across personal tech, transportation, health care, sustainability and more. Here's a list of the coolest announcements so far.
