Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
New research found that students around the world suffered historical learning setbacks in reading and math during the pandemic.
A new study shows that many people of color worry about experiencing discrimination at the doctor's office.
Jose Bravo, personal training manager at Equinox, shares stretches you can do to help keep your spine healthy and your body nimble.
AppleTV+ sci-fi hit 'Foundation' has been renewed for a third season.
Margot Robbie is shedding some light on the Barbie-Oppenheimer rivalry in a new interview with Variety.
Joe Dee, co-owner of Dee's Nursery, shares some decoration ideas for a happy Hanukkah.
Famed chef Lidia Bastianich shows us how to make simple, yet, delicious Shrimp with Garlic & Olive Oil Over Fusilli.
Cheddar News takes a new look at the Bob Marley biopic, 'Bob Marley: One Love."
Wikipedia has released its list of most viewed articles for 2023 with the site seeing over 84 billion visits. The most searched topic was ChatGPT with nearly 50 billion page views
Kim Kardashian is reportedly set to star in a new legal drama on Hulu.
