Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
Unesco called for a worldwide ban on smartphones in classrooms, claiming that excessive usage was linked to reduced educational performance and emotional problems.
Putting together a box of roses or any other type of flowers is a fun and creative task but even better when flowers last for a year like they dow at Rose Box NYC. Gal Yakir, head of operations and marketing specialist, joined Cheddar News to explain the process.
Rose Box NYC, a flower shop in New York City where rapper Cardi B has purchased from, helps arrange unique bouquets and provides attractive, preserved floral arrangements. Gal Yakir, head of operations and marketing specialist, spoke with Cheddar News behind its process.
