*By Alisha Haridasani*
Twitter's Kay Madati isn’t intimidated by Instagram’s new video product, IGTV.
“I'm not sure whether I look at it as us-against-them,” Twitter’s vice president and global head of content partnerships said in an interview with Cheddar’s Alyssa Julya Smith on Friday.
“It’s clear that we have creatives on our platform who work across our platform and other platforms as well. I see it less as a competitive offering. IGTV has its lane, Twitter has its lane.”
Twitter differentiates itself by focusing on live news events, said Madati. Last week, the company unveiled a redesign that would highlight that content at the top of timelines and even notify users about new content in a bid to establish itself as a go-to platform for major events.
“I fully believe that when things happen in the world, they happen first on Twitter,” said Madati.
Twitter forged new and renewed current partnerships with more than a dozen media institutions in April, including NBC News, CNBC, and Vice News to further bolster content offerings on its platform.
The social media company is also a week into its partnership with Fox Sports to provide exclusive coverage of the 2018 World Cup in Russia, a sporting event that has historically boosted Twitter’s metrics. The last tournament in 2014, for example, contributed $24 million to Twitter's revenue.
The last World Cup also set a record for the company In terms of engagement, said Madati.
“The Brazil-Germany semifinal game is still the largest moment of conversation, the biggest event ever on Twitter.”
“We are expecting the same kind of fandom and fervor and energy” at this World Cup, said Madati.
For the full interview, [click here](https://cheddar.com/videos/twitter-does-it-live).
Albania's Prime Minister Edi Rama says his new Cabinet will include an artificial intelligence “minister” in charge of fighting corruption. The AI, named Diella, will oversee public funding projects and combat corruption in public tenders. Diella was launched earlier this year as a virtual assistant on the government's public service platform. Corruption has been a persistent issue in Albania since 1990. Rama's Socialist Party won a fourth consecutive term in May. It aims to deliver EU membership for Albania in five years, but the opposition Democratic Party remains skeptical.
The Federal Trade Commission has launched an inquiry into several social media and artificial intelligence companies about the potential harms to children and teenagers who use their AI chatbots as companions.
Swedish buy now, pay later company Klarna is making its highly anticipated public debut on the New York Stock Exchange Wednesday, the latest in a run of high-profile initial public offerings this year. The offering priced at $40 Tuesday, above the forecasted range of $35 to $37 a share, valuing the company at more than $15 billion. The valuation easily makes Klarna one of the biggest IPOs so far in 2025, which has been one of the busier years for companies going public. Other popular IPOs so far this year include the design software company Figma and Circle Internet Group, which issues the USDC stablecoin..
Oracle co-founder Larry Ellison wrested the title of the world’s richest man from longtime holder Elon Musk early Wednesday as stock in his software giant rocketed more than a third in a stunning few minutes of trading. That is according to wealth tracker Bloomberg. A college dropout, the 81-year-old Ellison is now worth $393 billion, Bloomberg says, several billion more than Musk, who had been the world’s richest for four years. The switch in the ranking came after a blockbuster earnings report from Oracle. Forbes still has Musk as the richest, however, valuing his private businesses much higher.
Online broker Robinhood Markets will join the S&P 500 index Online broker Robinhood Markets will join the S&P 500 index as its stock rides higher on a cryptocurrency wave.
Ali Kashani, CEO of Serve Robotics, dives into their $63.3M acquisition of Vayu Robotics and how it's accelerating the future of autonomous delivery systems.
