Undercover Colors is the rare tech start-up that would define going out of business as success. The company, which is on a mission to stop drug-facilitated sexual assault, has recently launched an effective drug test for detecting spiked beverages. "We don't want to be making this product just to identify if your drink has been spiked," CEO Barbara Cook told Cheddar on Friday. "Frankly, it shouldn't be happening." "Put us out of business, please, people!" she added. The test created and sold by Undercover Colors is simple and discreet. With just one drop, the test can determine if a drink is spiked in as little as 22 seconds. The results look similar to a pregnancy test ー one line indicates a drugged beverage and two lines means a drink is safe. The test works in over 100 alcoholic and non-alcoholic beverages and detects for "all the current major drugs that are in play," Cook said, including “Roofies”, Xanax, and Valium. One in 13 college freshmen ー both men and women ー has been a victim of drugging or suspect they have been drugged, according to a survey of students at three college campuses [published in Psychology of Violence in 2016](https://www.apa.org/pubs/journals/releases/vio-vio0000060.pdf). Cook said her company is creating "ambassador programs" on college campuses to raise awareness and help undergraduates self-protect. She said making people of all ages feel empowered to test their drinks requires a cultural shift. "It's about changing culture and it's about educating people," she said.
