Two Reasons Why Advertisers Prefer Hulu Over Traditional TV

Hulu viewers have made a conscious decision to watch something on the platform, so they are more engaged, according to Peter Naylor, senior vice president of advertising at the streaming service. And since Hulu runs fewer ads than cable networks, viewers pay more attention to each one, he tells Cheddar's Jon Steinberg. For full interview [click here](https://cheddar.com/videos/hulu-head-of-advertising-on-state-of-ads-in-ott).

More In Business

Nugget Ice Goes Mainstream: Inside the Boom Sweeping U.S. Restaurants

Nugget ice is booming across America. Middleby CEO Tim Fitzgerald explains the craze, restaurant demand and why the trend could become a major growth engine.

Lovable Raises $400 Million, Now A $13.3 Billion Valuation

Europe’s Lovable has raised $400 million in a Series C round, valuing the vibe-coding startup at a staggering $13.3 billion.

Big Business This Week: Peak Oil Panic And The Shift To Sustainable Energy

Is this the top for oil? Countries across the globe are cutting their dependence.

The Betting Boom Is Changing How Americans Watch Sports

Sports betting is booming as prediction markets reshape the industry. Past The Wire's Frank Zaccanelli breaks down what’s next for fans and investors.

This Wearable Robot Could Change the Way We Walk

Wearable robotics are moving beyond sci-fi. Dephy CEO Luke Mooney explains how its smart ankle exoskeleton is changing mobility, recovery and everyday movement.

SoundHound’s AI Is Talking to Your Car, Your Restaurant and More

Voice AI is moving into cars, restaurants and customer service. SoundHound CEO Keyvan Mohajer explains the company’s growth and the future of voice-powered AI.

Load More