Two Reasons Why Advertisers Prefer Hulu Over Traditional TV
Hulu viewers have made a conscious decision to watch something on the platform, so they are more engaged, according to Peter Naylor, senior vice president of advertising at the streaming service. And since Hulu runs fewer ads than cable networks, viewers pay more attention to each one, he tells Cheddar's Jon Steinberg.
For full interview [click here](https://cheddar.com/videos/hulu-head-of-advertising-on-state-of-ads-in-ott).
Rich Hill of Principal Asset Management breaks down where real estate capital is flowing, what’s driving returns, and how 2026 could reshape the market.
