The Rise of American Snack Culture

Ian Wishingrad, founder and creative director of BigEyedWish discusses the change in consumer eating habits around snacks and how it is giving life to major food company acquisitions like Campbell's purchase of Snyder's-Lance and Hershey's purchase of Amplfiy. Wishingrad discusses the need for brands to understand marketing, referencing the popular RXBar and its focus on transparency, placing every ingredient on the front of the package. He talks protein being the number one importance for snacks trending today and the current "sugar wars" we're in now where more products are focusing on the "no sugar added" nature of the item.

More In Business

Nugget Ice Goes Mainstream: Inside the Boom Sweeping U.S. Restaurants

Nugget ice is booming across America. Middleby CEO Tim Fitzgerald explains the craze, restaurant demand and why the trend could become a major growth engine.

Lovable Raises $400 Million, Now A $13.3 Billion Valuation

Europe’s Lovable has raised $400 million in a Series C round, valuing the vibe-coding startup at a staggering $13.3 billion.

Big Business This Week: Peak Oil Panic And The Shift To Sustainable Energy

Is this the top for oil? Countries across the globe are cutting their dependence.

The Betting Boom Is Changing How Americans Watch Sports

Sports betting is booming as prediction markets reshape the industry. Past The Wire's Frank Zaccanelli breaks down what’s next for fans and investors.

This Wearable Robot Could Change the Way We Walk

Wearable robotics are moving beyond sci-fi. Dephy CEO Luke Mooney explains how its smart ankle exoskeleton is changing mobility, recovery and everyday movement.

SoundHound’s AI Is Talking to Your Car, Your Restaurant and More

Voice AI is moving into cars, restaurants and customer service. SoundHound CEO Keyvan Mohajer explains the company’s growth and the future of voice-powered AI.

Load More