The Future of Marketing: How to Break Up Google and Facebook's Duopoly
Google and Facebook control most of the market share when it comes to digital advertising. According to eMarketer, Google and Facebook are expected to take home half of all revenue worldwide for internet advertising this year.
John Hall, co-founder and CEO of Influence and Co., joins Cheddar to give his take on the industry. Hall feels that while Google and Facebook do have a corner on the industry, there is an opportunity for other platforms to break through. Advertisers are desperate to see success and reach on other platforms, so it is just a matter of one of them gaining momentum.
Hall also addressed Facebook's new initiative to fully monetize and advertise on Messenger. While he feels there is exciting advertising opportunity there, Hall does fear an even stronger hold on the advertising industry.
Ryan Louvar, Chief Policy Officer and Head of Business and Legal Affairs, Digital Assets at WisdomTree, breaks down the CLARITY Act and crypto’s next phase.
KFC U.S. President Catherine Tan-Gillespie breaks down Open House, the new hospitality-first concept meant to reinvent the Colonel for today's consumers.
New Crunch Fitness CEO Chequan Lewis discusses Crunch 3.0, blending boutique fitness, recovery wellness and digital training into an accessible gym model.
