Streaming Giants Struggle to Retain Subscribers Following Big Releases

Recent data reveals that streaming giants are struggling to retain subscribers in the months following a major release. According to data from Antenna, subscriber trends show that users will subscribe to a given streaming service just to watch a particular show, and then cancel those subscriptions shortly after. This comes as the streaming space continues to heat up as new entrants crowd the space. Jon Christian, Founding Partner + Digital Supply Chain Leader at OnPrem joined Cheddar's Opening Bell to discuss.