Square is making a supportive gesture to business customers going through financial pain due to the effects of social distancing in the time of COVID-19.

On Wednesday the company released a curbside pickup feature for small businesses and plans to release a local delivery feature later this week. Fees for both will be waived for the next three months. The company is also refunding March software subscription fees, which include Square Appointments, Retail, Restaurants, Loyalty, Team Management, Payroll, Marketing, and Square Online Store systems.

That's despite the fact that the company lost more than a quarter of its share value on Monday and closed down 28.6 percent on Tuesday amid government-ordered store and restaurant closures meant to slow the spread of the coronavirus. 

Square's primary customers have historically been restaurants and coffee shops. Unlike that of its competitors, Square's appeal is rooted deeply in its in-store payment acceptance offerings; whereas PayPal's is rooted in online payment acceptance, Shopify's is in the ability to help merchants create Internet storefronts, and Stripe is technology and software-centric.

Square has also created a support page explaining how to create an online store and ordering pages for customers, set up electronic gift cards to help increase cash flow, and how to disable the signature and receipt screens at checkout to limit in-person contact.

"One of the biggest problems sellers have right now is cash flow," CEO Jack Dorsey tweeted Wednesday. "We're working hard on short and long-term solutions. Here's a start, more to come."

Square shares finished the day Wednesday down 11.69 percent.

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