Salesforce Expects Holiday Shoppers to Pay 20 Percent More, Digital Sales to Boom

Rob Garf, VP of industry strategy and insights at Salesforce, joined Cheddar's "Opening Bell" to talk about the rising cost of goods this holiday season noting shoppers will be paying 20 percent more than the previous year. He explained that while consumers will be willing to spend more on gifts, they will likely purchase fewer items and visit fewer stores. Garf also said he expects the pandemic norm of online shopping to continue its growth during the holidays.