Pearson, Producer Simon Fuller Team Up to Launch Academy of Pop for Performing Arts

Pearson CEO Andy Bird joined Cheddar's "Opening Bell" to talk about a new partnership with famed recording artist manager Simon Fuller to launch a new performing arts school, the Academy of Pop, focused on cultivating the next round of rising stars. While the school will focus predominantly on the arts, Fuller said Bird wanted to partner with the learning company Pearson to add structure to the curriculum. "I think in many areas, the performing arts have suffered within education, and so part of our goal is to sort of put the 'A' into STEM and turn it into STEAM," he said. The first studio is slated to open in Hollywood.