One Good Thing: TikTok Star Shines Light on Literacy
Oliver James is a 34-year-old man who has struggled with reading his whole life. He has taken to “book-tok” to document his goal of reading 100 books this year.
Vulture contributor Fran Hoepfner talks the Wicked film's marketing campaign, why 'culture jacking' works so well and how it all paid off for the hit musical.