Misfits Market, the "ugly" fruit and vegetable e-commerce company, announced that it has raised $85 million in a Series B financing round led by Valor Equity Partners, bringing the fast-growing startup's total raised to $101.5 million.
The company's message is taking off as more customers shift to online grocery shopping, and consumers look for more eco-friendly — and wallet-friendly — options. "In a nutshell, we rescue food that would otherwise go to waste in the food system," said founder and CEO Abhi Ramesh in an interview with Cheddar. "We deliver those items to consumers' doorsteps at a substantial discount from retail prices, generally 30-50 percent cheaper than the grocery store."
The company started off in 2018 by delivering subscription boxes of "ugly" produce — think misshapen vegetables and slightly bruised fruits. Since then, they've expanded their product offerings and look to continue that expansion with this new influx of capital. The company now "rescues" food items like coffee, chocolate, herbs, lentils, spices, sauces, and grains. These items might not be ugly in the traditional sense, but if they cannot be sold through traditional channels, Misfits buys them at a discount.
For example, Ramesh talked about an olive oil company that they had worked with. The manufacturer had printed the labels on the olive oil bottles backward. Misfits Markets customers were able to score these bottles at a discounted price, but not a discounted taste.
Misfits said it has seen a huge spike in its customer base amid the coronavirus pandemic. In the first quarter of 2020, the number of subscribers almost tripled. The company scaled its warehouses and pack centers to meet the demand and hired an additional 400 people in their New Jersey headquarters.
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Swedish buy now, pay later company Klarna is making its highly anticipated public debut on the New York Stock Exchange Wednesday, the latest in a run of high-profile initial public offerings this year. The offering priced at $40 Tuesday, above the forecasted range of $35 to $37 a share, valuing the company at more than $15 billion. The valuation easily makes Klarna one of the biggest IPOs so far in 2025, which has been one of the busier years for companies going public. Other popular IPOs so far this year include the design software company Figma and Circle Internet Group, which issues the USDC stablecoin..
Oracle co-founder Larry Ellison wrested the title of the world’s richest man from longtime holder Elon Musk early Wednesday as stock in his software giant rocketed more than a third in a stunning few minutes of trading. That is according to wealth tracker Bloomberg. A college dropout, the 81-year-old Ellison is now worth $393 billion, Bloomberg says, several billion more than Musk, who had been the world’s richest for four years. The switch in the ranking came after a blockbuster earnings report from Oracle. Forbes still has Musk as the richest, however, valuing his private businesses much higher.
