Jars by Dani plans to "put the surprise in every party" with its signature jars filled with cake. CEO and founder Dani Beckerman joins Cheddar to discuss how she created her sweet viral empire. She explains how she turned a fun dinner party idea into a full-fledged business. Beckerman tells us all about her new vegan cookie dough jar. It's part of a partnership with wellness blogger Hannah Bronfman. The entrepreneur discusses the importance of branded partnerships to her rapidly-expanding company. Jars by Dani is part of a new permanent pop-up exhibition at the Roosevelt Field mall in Long Island. Beckerman explains how this fits into the company's overall marketing strategy. We also get a look ahead at what's to come for these tasty and trending treats.

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