Kohl's CFO on Investor Day Plans for 100 Smaller Stores, Focus on Sephora

Retailer Kohl's revealed a changeup to its business model on its investor day with plans to open 100 small format shops over the next four years and a push to bring its Sephora brand annual sales up to $2 billion — all this while facing activist investor pressure to sell the business outright. Jill Timm, Kohl's CFO, joined Cheddar to discuss the latest direction the department store chain intends to take after its latest earnings report and while navigating the calls for new ownership. "We found that we can open a hundred stores to ensure that we're reaching more customers in smaller markets," Timm said after testing the expansion plan. "We actually expect this to be a $500 million sales opportunity, and we're targeting to return over 15 percent from this investment." She also noted the company's optimism about Sephora's future growth in the next three-and-a-half years.
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