The modern customer likes renting clothes because it is environmentally friendly and offers more variety, says Evan Clark, Deputy Managing Editor at WWD. In the future, people will lean in on the idea of "having fewer, better things," he says.
For full interview, [click here](https://cheddar.com/videos/why-fashion-rentals-are-on-the-rise).
PLUS: American Eagle marks 30 NYSE years with a record stock high. CMO Craig Brommers discusses Gen-Z trends and collabs with Coco Gauff and Trevor Lawrence.
The Verge's Emma Roth joins Cheddar to discuss the iPhone 16, Apple Watch upgrades, all things Airpods and Apple Intelligence. But is it worth the hype? Watch!
