How HP is Inspiring the Next Generation of Women in Technology
For this week's Keep Reinventing segment brought to you by HP, we look at how the company is inspiring the next generation of female leaders in technology. Cheddar's Kristen Scholer speaks with Emily Ketchen, Regional Head of Marketing of the Americas at HP.
"I spend a lot of time mentoring and cultivating a real culture where people feel they can advance," says Ketchen. 28 percent of executives at HP are women.
"Great brands are really rooted in purpose," says Ketchen. "They push the agenda for diversity, and they allow for greater innovation."
Rob Schroeder, Washington Bureau Chief at MarketWatch, breaks down Democrats' midterm sweep, Wall Street's reaction and what's next for Trump's economy.
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Larry Cuculic, President and CEO of WorldHotels, explains Best Western's global rebrand, its new loyalty program and its strategy to compete with hotel giants.
Emily Ketchen, Lenovo's Chief Marketing Officer, discusses how Gen Z uses AI, what students expect from the technology and the future of AI-powered devices.
Christopher Zara, News Director at Fast Company, breaks down Apple's $114 billion quarter, its foldable iPhone and new CEO John Ternus' first big test.
