How Budweiser is Getting in the Holiday Spirit

NYSE celebrates its 94th annual Christmas tree lighting on Thursday. Budweiser's Vice President of Marketing Ricardo Marques explains how the company is getting in the holiday spirit during this celebration. Budweiser brought one of its iconic Clydesdale horses to the New York Stock Exchange for this 94th annual celebration. Marques says the original Clydesdale made its first appearance in 1933 as a gift from August A. Busch, Jr. and Adolphus Busch to their father to celebrate the repeal of prohibition. Marques says Budweiser is ramping up marketing for this holiday season around the theme of prohibition by offering a pre-prohibition recipe. This month, Budweiser also announced it is working with the International Space Station to send and study barley into space in December. Marques says this is a step toward Budweiser's goal to become the first beer on Mars.

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