Cheddar News' Shannon LaNier spoke with Meredith Maskara, CEO of Girl Scouts of Greater New York, about what it takes to run of the largest Girl Scouts organizations in the country, and the only one that is 100 percent urban. The group serves 25,000 girl with the support of 3,000 volunteers. Maskara gave viewers a sneak preview of the cookies soon to be available across the city.
Vulture contributor Fran Hoepfner talks the Wicked film's marketing campaign, why 'culture jacking' works so well and how it all paid off for the hit musical.