Country music star Dolly Parton just set three new Guinness World Records, including longest span of No. 1 hits on US Top Country Albums chart for a female artist, most top 10 entries on the US Top Country Albums chart for a female artist, and most studio albums released by a female country singer.
Vulture contributor Fran Hoepfner talks the Wicked film's marketing campaign, why 'culture jacking' works so well and how it all paid off for the hit musical.