“[Trump] would win right now because the Democrats have not succeeded in making this election a referendum on Trump,” longtime Republican and political strategist Rick Wilson told Cheddar on the eve of another sort of referendum — the president’s impeachment trial.

Wilson, who recently published a book “Running Against the Devil: A Plot to Save America From Trump — and Democrats From Themselves,” said voters “don’t care about a 600-page healthcare plan,” and need something like President Barack Obama’s campaign promise of “Hope” and “Change.”

He said he opposes Trump because Trump is not a conservative, an opinion he explicated in a New York Times article last month, along with three others who have worked for and supported Republicans, including White House Counselor Kellyanne Conway’s husband George Conway, the day before the president was impeached. The four men announced the “Lincoln Project,” which they explained will “highlight our country’s story and values, and its people’s sacrifices and obligations.”

Though Wilson said he is not “trying to pick the Democrat’s nominee” he thinks Joe Biden has the most viability “for all his flaws.”

As the Senate heads to trial this week, Wilson said the GOP remains allegiant to Trump because “they’re terrified of him.” “About a third of them are true believers,” he conjectures, while he said a third are “opportunists, hustlers, guys who are trying to build their email lists and become Fox News stars” and the final third “just live in absolute fear of [Trump’s] Twitter feed.”

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