Brands like Google and Target have come under fire for their silence and intentional distancing when it comes to Pride month celebrations. Cheddar News senior reporter Michelle Castillo talks about the decision for major corporations to step back from Pride month celebrations amid backlash.
Vulture contributor Fran Hoepfner talks the Wicked film's marketing campaign, why 'culture jacking' works so well and how it all paid off for the hit musical.