These days, machine learning isn't only for Fortune 500 companies. A.I. technology can be harnessed to help a small or mid-sized business grow and gain a competitive advantage. This Changes Things hosts Baker Machado and Hope King talk through some advantages of incorporating artificial intelligence into your company. A few tips: use A.I. to more effectivily target your ad spending, improve employee engagement and find a fit in the market for your product.

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