Being Free Outdoors with Free Country

Ira Schwartz, CEO of Free Country, joins Cheddar to talk about some of the recent trends in the outerwear industry, one being cost. Schwartz talks about how Free Country is competing with mainstream names such as North Face and Canada Goose. He talks about the price dislocation within the outerwear space. His mission is to keep most Free Country products under $100, so the average American doesn't need to break the bank. Plus, why the "dressing casual" trend is here to stay. Because of that, outerwear companies need to design for fashion and usability. Plus, Free Country has partnered with the Fresh Air Fund on its #GetOutThere campaign. Free Country aims to give outerwear to kids within the Fresh Air Fund to encourage them to stop sitting on the couch.

More In Culture

‘F1’ opens with $55 million, delivering Apple its biggest big-screen hit

Apple has its first box-office hit. According to studio estimates Sunday, “F1 The Movie” debuted with $55.6 million in North American theaters.

How the humble water gun became the symbol of Barcelona’s anti-tourism movement

The humble water gun — the cheap, squirt-squirt variety — has become the weapon of choice and symbol of Spain's anti-tourism protests.

Inside the Inspiration Behind the Solid Gold Exhibit at the Brooklyn Museum

Matthew Yokobosky, Senior Curator, Fashion and Material Culture at Brooklyn Museum, explains why you need to some see the Solid Gold exhibit with your own eyes!

Tribeca Festival 2025: Where Innovation Meets Storytelling in the Heart of NYC

Tribeca Enterprises President, Chris Brady, reveals what film fans can get expect at this year's festival. Watch!

From Viral Moments to Vital Conversations: Rachel Lindsay & Van Lathan On 'Higher Learning'

Celebrating 5 years of the hit podcast 'Higher Learning' with hosts Rachel Lindsay and Van Lathan on the floor of the New York Stock Exchange. Watch!

From Swindled to CEO: How Tinder Swindler Star Launched an ID Verification Startup

Pernilla Sjöholm, star of the Tinder Swindler on Netflix and founder of IDfier, explains how she went from fraud to co-founder of her own company. Watch!

Load More