Billy Gallagher, author of 'How to Turn Down a Billion Dollars: The Snapchat Story," sits down with Cheddar's Alex Heath to discuss the book that looks at how the company was founded. Gallagher was in a fraternity with Snapchat CEO and co-founder Evan Spiegel. The book digs deep into how the social media company began and the rise of its now famous creator. Gallagher also offers his insight into Snap's future after the company reported strong earnings earlier this week.

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