Absolut Vodka Brings Coachella to the Metaverse

Ann Mukherjee, the chairman and CEO of Pernod Ricard North America, joined Cheddar News to talk about Absolut Vodka’s decade-long partnership with the music festival Coachella. Perno Ricard's vodka brand has built the virtual world Absolutland in the Decentraland metaverse for users to explore. "We actually have a vending machine where you can actually purchase the cocktails that will be delivered right to your home," she said. The brand will also be featuring festival headliner Swedish House Mafia.
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EY Americas Customer and Growth Leader, Duncan Avis, joined us on the trading floor to discuss how companies can unlock the power of their A.I. investments
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