Sports Fans Changing Political Colors

September 13, 2017

John Dick, CEO of consumer research group Civic Science, discusses the changing trends in media and how they are affecting sports viewership. Fantasy sports play is on the rise, even as live viewership is falling among millennials in particular. Dick also talks about the politics of sports, discussing how there are more Democratic sports fans than Republicans. He points out players such as Colin Kaepernick, who have taken political stances on the football field. And why is research from Civic Science showing an uptick in Generation Z sports viewership? Dick notes that it is probably due to a difference in life stages. Millennials have jobs and responsibilities and less time for live shows, but Generation Z is not in that place in their lives yet. We also talk with Dick about McDonald's rebranding of the McCafe and how both Starbucks and Dunkin' Donuts stand to lose if the new specialty coffee line is a success.