Live video is not just for your friends on Instagram. Brands are increasingly using it to connect with their customers. While some may opt for Facebook Live, Brandlive caters their products specifically for businesses.
Fritz Brumder, co-founder of Brandlive, joins Cheddar to explain how live video is changing the way retailers and brands connect with their audiences.
Brandlive has worked with major retailers including Walmart, The North Face, GoPro, Adidas, Cabela's and Ace Hardware.