No one understands technology like Twitter and Square CEO Jack Dorsey.
That’s according to Nate Checketts, co-founder and head of smart apparel maker Rhone, who got a chance to spend some time with the tech exec over the course of a year.
“We started talking about wearable technology, and he said something that really stuck with me. Technology is something that should really fade into the background,” Checketts said in an interview on Cheddar Monday. “If it’s done well...you shouldn’t even have to think that you’re wearing it.”
Checketts said he’s carried this mindset with him when Rhone designed its GoldFusion line. The technology infuses nanoparticles of gold with fabric.
Rhone claims that GoldFusion allows its brand to absorb liquid three times faster than the industry standard and says that it remains 99 percent effective even after 100 washes.
“The technology is doing its work without you having to do anything,” he told “Opening Bell.” “With this, it just works. You put it on and it works” he said.