How to Run a Social Media Election Campaign

March 5, 2018
Updated 15d ago

In the wake of the 2016 election, social media has been singled out for blame for the ways in which some platforms were so easily manipulated into tools against democracy.

For 23-year-old Richard Wolf, it’s a completely different story; social media is the driving force behind his campaign to become the Democratic nominee in Texas House District 63.

“At least for my district...online communities have really put together a lot of really strong volunteers...and have really mobilized the Democrats in my area,” Wolf told Cheddar.

Wolf has been wielding memes to discuss liberal policy proposals on social media, which he says is the most cost-efficient and unfiltered way to campaign. So far, he has only spent about $200 on online advertising.

“Basically, I just make whatever I want, do whatever I like, and I put that online,” Wolf said. “So far, I’ve been getting pretty positive responses.”

Early voting numbers for the Texas primary on Tuesday show that Democratic turnout has surpassed GOP voting, giving the party momentum and hope to flip the Lone Star State. The Democrats face an uphill battle there as the Republicans now hold 95 of the 150 seats in the state House. But Wolf sees positive signs.

“People are not happy with the Trump administration...and we can see the Republican party kind of losing energy.” said Wolf.

Only time will tell whether the rising Democrat tide will lift Wolf’s boat at the ballot box.

For the full interview, click here.