How Diddy is Giving Back With Vodka

December 7, 2017

Sean “Diddy” Combs just welcomed French Vanilla to its Ciroc portfolio in a star-studded “Welcome to The Family” video. His company’s president, Dia Simms, says that the selected stars in the video are all representative of the Combs Enterprises ethos: making dreams come true.

Moroccan Rapper French Montana is the official French Vanilla campaign ambassador.

“We really wanted to assemble the curators of cultures,” she said. “From Ashanti, to Belly, to Salt Bae; DJ Khaled, French Montana, Sean Combs.”

Simms says that French Montana’s philanthropic efforts and hardwork are what encouraged Diddy to bring him on this project. Montana has been dedicated to helping communities in Uganda, ever since a YouTube video prompted him to visit the country in March. Moved by his experiences during the trip, he committed to donating $100,000. Since then, music artist The Weeknd and Diddy have also matched his efforts. As part of this commitment, some of the proceeds from French Vanilla will go towards building a school in Uganda.

“He’s somebody who’s been incredibly hard-working,” Simms said about Montana. “He’s super authentic.”