Facebook Wants to Give Users Control of the Ads They See

February 13, 2018

Facebook says it wants users to have more privacy, and one way to do that is to allow them to control the ads they see.

Erin Egan, the company’s Chief Privacy Officer and VP of U.S. Public Policy, says it’s part of the social media giant’s goal to improve the user experience.

“People choose to come to Facebook. They choose to engage with communities, with issues, with lots of folks that matter to them, and so what we want to do is make that experience meaningful for people,” she told Cheddar in an interview Tuesday. “Ads [are] one piece of it. We want advertising to be useful, we want the experience to be meaningful. That’s what this is all about.”

Facebook has come under fire for the way ads appear on its site -- both because publishers could target users based on race, religion, or other factors and because of the way Russian-backed groups used the platform during the 2016 election.

Earlier this week the CMO of Unilever threatened to pull its ads from both Facebook and Google if the companies didn’t clean up their acts.

For full interview click here.