Refinery29 Partners With CBS for a New Series

November 17, 2017

Amy Emmerich, chief content officer at Refinery29 told Cheddar about the current initiatives Refinery29 is pushing, and where they hope to go in the future.

Refinery29 paired up with CBS News for a 3-part series titled, "My Generation." The series takes a look at millennials, a generation that Emmerich calls nuanced.

Her take is that millennials get an undeserved bad rep. The pieces have been received well, eliciting comments and engagement from fans of both CBS and Refinery29.

When pressed why new-media company Refinery29 would be interested in pairing with the traditional media company CBS, Emmerich explained that there is still power and money to be made in TV.

Millennials may be cutting the cord, but they are still consuming a lot of media. The more Refinery29 can get content out, the better.