YouTube's Artificial Intelligence Keeps You Glued to The Screen
YouTube’s secret to keep viewers watching content is artificial intelligence.
Neal Mohan, Chief Product Officer of YouTube, told Cheddar that when the platform first launched, people used it as a search engine, but now A.I. drives 70 percent of its viewed content.
“All of those videos that we recommend for you to watch and continue to watch come from machine learning,” he told Cheddar. The suggestions come from, he says, “what we learn about, what we think is going to be interesting, what we think is going to be engaging to you.”
But whether those algorithms will be able to filter out questionable content remains to be seen. The streaming service, owned by Google parent Alphabet, has come under fire recently for some of the content on its site.
YouTube this week demoted influencer Logan Paul from its “Preferred” program after he posted a video of what appeared to be a suicide victim in Japan.
“We take maintaining safety and the quality of [our] ecosystem extremely seriously,” Mohan said, shortly before the news broke. “We have community guidelines in terms of service, and we expect all of our content creators, users, et cetera, to adhere to those guidelines. And I think that’s important to maintain and continue to grow the vibrancy of this ecosystem.”
For ful interview [click here](https://cheddar.com/videos/youtube-ventures-into-the-golden-age-of-tv).
Merriam-Webster has fully revised its popular “Collegiate” dictionary with over 5,000 new words. They include “petrichor,” “dumbphone” and “ghost kitchen.” Also “cold brew,” “rizz,” “dad bod,” “hard pass,” “cancel culture” and more.
YouTube will offer creators a way to rejoin the streaming platform if they were banned for violating COVID-19 and election misinformation policies that are no longer in effect.
Lukas Alpert of MarketWatch explores how networks, brands, and ad buyers absorb the shockwaves when late‑night show hosts are suddenly cut — and brought back.
A new poll finds U.S. adults are more likely than they were a year ago to think immigrants in the country legally benefit the economy. That comes as President Donald Trump's administration imposes new restrictions targeting legal pathways into the country. The Associated Press-NORC Center for Public Affairs Research survey finds Americans are more likely than they were in March 2024 to say it’s a “major benefit” that people who come to the U.S. legally contribute to the economy and help American companies get the expertise of skilled workers. At the same time, perceptions of illegal immigration haven’t shifted meaningfully. Americans still see fewer benefits from people who come to the U.S. illegally.
