*By Christian Smith* Y7 Studio, one of the fastest-growing fitness boutiques in the U.S., is exploring franchising as part of the yoga brand's expansion into new markets. "We're really looking into Chicago, Philly, D.C., San Francisco, more in L.A, and there's also a little bit of planning on the franchise side of things," founder and CEO Sarah Larson Levey told Cheddar. Larson Levey was featured on the cover of this year's edition of Inc. Magazine's list of the 5,000 fastest-growing companies in the country. Y7, a New York-based yoga company known for hip-hop yoga and sweat-you-from-the-inside-out infrared heat, debuted on the list at number 80 with $5.6 million in revenue for 2017 and an impressive three-year revenue growth of 4,022 percent. The company, which got its start in 2013 in a small room Larson Levey rented in Williamsburg, Brooklyn, has grown to 10 permanent locations ー eight in New York City and two in Los Angeles. The key to Y7's success? Consistency, said Larson Levey. "There were definitely times where clients would have feedback, or a friend or a colleague would be like, 'You know weights are really, really starting to become big in yoga classes. You should do a class with weights. You should do a meditation class. You should add in this. You should add in that.'" "That's all fine, but it's not what I feel passionate about. There are so many places that do those things, I didn't need to throw myself in that mix," she added. Y7 offers single classes for $25 apiece ー less if you buy in bulk ー and a variety of sweat-ready merchandise in its online shop. Streaming is a relatively new way for fitness entrepreneurs to grow their revenue, but Larson Levey, in keeping with her message of consistency, said she doesn't think it's the right method for her ー largely because streaming is less experiential. "Unless we could come out with some small infrared room in your house, I'm not quite sure that would be able to translate," she said. For full interview [click here](https://cheddar.com/videos/leading-the-boutique-fitness-boom-y7-studio-founder-sarah-larson-leveys-secrets-to-success).

Share:
More In Business
Michigan Judge Sentences Walmart Shoplifters to Wash Parking Lot Cars
A Michigan judge is putting sponges in the hands of shoplifters and ordering them to wash cars in a Walmart parking lot when spring weather arrives. Genesee County Judge Jeffrey Clothier hopes the unusual form of community service discourages people from stealing from Walmart. The judge also wants to reward shoppers with free car washes. Clothier says he began ordering “Walmart wash” sentences this week for shoplifting at the store in Grand Blanc Township. He believes 75 to 100 people eventually will be ordered to wash cars this spring. Clothier says he will be washing cars alongside them when the time comes.
State Department Halts Plan to buy $400M of Armored Tesla Vehicles
The State Department had been in talks with Elon Musk’s Tesla company to buy armored electric vehicles, but the plans have been put on hold by the Trump administration after reports emerged about a potential $400 million purchase. A State Department spokesperson said the electric car company owned by Musk was the only one that expressed interest back in May 2024. The deal with Tesla was only in its planning phases but it was forecast to be the largest contract of the year. It shows how some of his wealth has come and was still expected to come from taxpayers.
Goodyear Blimp at 100: ‘Floating Piece of Americana’ Still Thriving
At 100 years old, the Goodyear Blimp is an ageless star in the sky. The 246-foot-long airship will be in the background of the Daytona 500 — flying roughly 1,500 feet above Daytona International Speedway, actually — to celebrate its greatest anniversary tour. Even though remote camera technologies are improving regularly and changing the landscape of aerial footage, the blimp continues to carve out a niche. At Daytona, with the usual 40-car field racing around a 2½-mile superspeedway, views from the blimp aptly provide the scope of the event.
Is U.S. Restaurants’ Breakfast Boom Contributing to High Egg Prices?
It’s a chicken-and-egg problem: Restaurants are struggling with record-high U.S. egg prices, but their omelets, scrambles and huevos rancheros may be part of the problem. Breakfast is booming at U.S. eateries. First Watch, a restaurant chain that serves breakfast, brunch and lunch, nearly quadrupled its locations over the past decade to 570. Fast-food chains like Starbucks and Wendy's added more egg-filled breakfast items. In normal times, egg producers could meet the demand. But a bird flu outbreak that has forced them to slaughter their flocks is making supplies scarcer and pushing up prices. Some restaurants like Waffle House have added a surcharge to offset their costs.
Load More