*By Michael Teich*
The NFL is trying to make it clear to its players, fans, and marketing partners that it believes in the power of the America brand, and kneeling during the national anthem will not be tolerated, said Bram Weinstein, a former anchor at ESPN.
All 32 team owners endorsed a new league policy that subjects teams to a fine if a player or another member of a team's staff does not stand for the national anthem. However, players may choose to stay in the locker room during the anthem, the league said.
With the new policy, the NFL is telling its players that the football field is not a platform for their social activism, said Weinstein, even if the league's statement said it is interested in working with players "to advance the goals of justice and fairness in all corners of our society."
NFL Commissioner Roger Goodell said in a news conference Wednesday that the on-field protests, "created a false perception among many that thousands of NFL players were unpatriotic." That perception, among other issues, may have contributed to the league's falling TV ratings, said Weinstein.
The NFL Players Association was quick to criticize the policy, saying in a statement that it would "challenge any aspect of it that is inconsistent with the collective bargaining agreement."
The player's are unlikely to strike, but "something is going to happen" because it is still important to the players to show support to their communities, said Weinstein.
Some NFL players have been taking a knee during the national anthem, led by then-San Francisco quarterback Colin Kaepernick and his 49ers teammate Eric Reed, who began kneeling two years ago to bring attention to issues of police brutality and racial equality.
Kaepernick hasn't played in the league since 2016 and was an unsigned free agent. He filed a grievance against the NFL last year alleging that the owners colluded against him.
“They’ve already been threatened, and a couple of them have been blackballed," said Weinstein. "The league can pretend that's not happening, but Colin Kaepernick is an example of what can happen to your employment future in this league if you continue to do this."
"It's a real live threat,” he said.
For full interview, [click here](https://cheddar.com/videos/nfl-will-fine-teams-if-players-kneel-during-anthem).
Facebook is facing more backlash after a New York Times report revealed the social media company shared user data with at least 60 device makers. It turns out Facebook shared information with four Chinese firms, including Huawei. The Chinese company Huawei is the third largest smartphone maker in the world and has also faced intense scrutiny from U.S. government officials.
Tesla shareholders voted to keep Elon Musk on as chairman of the electric carmaker. At the annual shareholder meeting, Musk said the company is on track to deliver 5,000 Model 3 vehicles per week by the end of this month. Tesla will also open a new gigafactory in Shanghai, its first outside of the U.S.
And we talk to WNBA legend and Olympic gold medalist Lisa Leslie. She stars in the new film 'Uncle Drew' alongside Kyrie Irving, Chris Webber, Shaq, and other comedy and basketball greats. Leslie also weighs in on the NFL kneeling controversy.
Denying people the right to express their opinions doesn't represent America's democratic values, says Lisa Leslie. Trump "focuses so much on trying to be the dictator of our country," Leslie tells Cheddar.
The U.S. didn't qualify for the World Cup this year, but Tab Ramos, who played in three championship events, is still "bullish" about the sport's future in America. "We have a lot of young players -- 18, 19, 20, 21 -- who are ready to take that step and ready to take the U.S. to new heights," he tells Cheddar. Ramos is now the U.S. under-20 national team coach.
The media exec points out that people will pay for sports content before they even pay for dinner. Discovery inked a $2 billion deal Monday to broadcast golf tournaments internationally, across platforms.
Facebook is under fire again for its privacy practices after reports that it gave device makers like Apple, Amazon, and Samsung access to user data. The New York Times claims that over the past 10 years, the social media site struck deals with at least 60 companies for user information. This latest report is just another setback for Facebook as it tries to repair its reputation following the Cambridge Analytica data scandal.
Apple's developer conference, or WWDC, kicks off today in San Jose, California. This year, the tech giant is focusing on software developments rather than new hardware. Cheddar's Hope King reports live from the conference about what we can expect ahead of the keynote speech.
The 2018 World Cup is just days away. We're joined by Tab Ramos, soccer legend, head coach for the U.S. Men's National U-20 team, and World Cup analyst for Telemundo Deportes, to talk about the big event.
Tab Ramos, soccer legend, head coach for the U.S. Men's National U-20 team, and World Cup analyst for Telemundo Deportes, previews the 2018 World Cup in Russia.
The NFL's decision to ban players from taking a knee during the anthem propagates the narrative that the athletes belong at the bottom of a hierarchy and are just supposed to "do as we say," says ex-Giant Victor Cruz. "I think you'll still see some kind of protest," he tells Cheddar.
The skateboarding legend, who became the first person to land a '900' trick back in 1999, has successfully turned his sporting career into a business empire. It all boils down to perseverance and taking risks, he tells Cheddar's Jon Steinberg.
The social media network's live video platform will help grow its monthly active users, especially as consumers rapidly ditch cable for on-demand content, says Motley Fool analyst Jason Moser.
Frank Zaccanelli, a former owner of the NBA's Dallas Mavericks, says the NFL's decision to adopt a new policy on the national anthem without consulting the NFL Players Association was, "one of the dumbest things I've ever heard."
