*By Michael Teich*
The NFL is trying to make it clear to its players, fans, and marketing partners that it believes in the power of the America brand, and kneeling during the national anthem will not be tolerated, said Bram Weinstein, a former anchor at ESPN.
All 32 team owners endorsed a new league policy that subjects teams to a fine if a player or another member of a team's staff does not stand for the national anthem. However, players may choose to stay in the locker room during the anthem, the league said.
With the new policy, the NFL is telling its players that the football field is not a platform for their social activism, said Weinstein, even if the league's statement said it is interested in working with players "to advance the goals of justice and fairness in all corners of our society."
NFL Commissioner Roger Goodell said in a news conference Wednesday that the on-field protests, "created a false perception among many that thousands of NFL players were unpatriotic." That perception, among other issues, may have contributed to the league's falling TV ratings, said Weinstein.
The NFL Players Association was quick to criticize the policy, saying in a statement that it would "challenge any aspect of it that is inconsistent with the collective bargaining agreement."
The player's are unlikely to strike, but "something is going to happen" because it is still important to the players to show support to their communities, said Weinstein.
Some NFL players have been taking a knee during the national anthem, led by then-San Francisco quarterback Colin Kaepernick and his 49ers teammate Eric Reed, who began kneeling two years ago to bring attention to issues of police brutality and racial equality.
Kaepernick hasn't played in the league since 2016 and was an unsigned free agent. He filed a grievance against the NFL last year alleging that the owners colluded against him.
“They’ve already been threatened, and a couple of them have been blackballed," said Weinstein. "The league can pretend that's not happening, but Colin Kaepernick is an example of what can happen to your employment future in this league if you continue to do this."
"It's a real live threat,” he said.
For full interview, [click here](https://cheddar.com/videos/nfl-will-fine-teams-if-players-kneel-during-anthem).
Naz Aletaha, head of esports partnerships for Riot Games, said that the "priceless" experiences with new global sponsor Mastercard will start with the world championships in October, offering premium content and behind the scenes access to the biggest event for esports lovers.
Mastercard, seeing a market opening in the skyrocketing popularity of esports, signed a deal to become first global sponsor for Riot Games' "League of Legends." Raja Rajamannar, chief marketing and communications officer for Mastercard, said the company will become exclusive payment service provider for the game. The deal represents the largest mainstream sponsorship thus far in the esports world.
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As the online gaming world continues to boom, professional sports organizations are working to marry the online and physical sports world. Hugh Weber, president of the New Jersey Devils, said that there is a way for live esports events to be compelling enough to translate to ticket sales.
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Chris Raybon, senior editor at The Action Network, breaks down the best bets for sports fans heading into Week 2 of the NFL Season.
The company's recent growth on the back of a newly invigorated gaming segment is only the beginning, according to president and CEO Bracken Darrell. He said in an interview on Cheddar that esports could become "the biggest sport in the world," and Logitech will be there as its top hardware provider.
If you had any lingering doubts that eSports had gone mainstream, they would have been erased when the North American League of Legends Summer Split took over the Oracle Arena ー home to the defending NBA champion Golden State Warriors. Cheddar was there for the last stop before the World Championships in South Korea next month.
Bettis, known as "The Bus" when he was an unstoppable running back for the Pittsburgh Steelers, voiced support for the NFL player protests but also said he thought the league was "doing the right thing" in a tense situation.
Serena Williams's altercation with a chair umpire during the U.S. Open final was just the latest example of women being treated differently than their male counterparts in the sport. But whether things change by the Australian Open in January, said the Washington Post's Cindy Boren, is hard to say.
