*By Michael Teich*
The NFL is trying to make it clear to its players, fans, and marketing partners that it believes in the power of the America brand, and kneeling during the national anthem will not be tolerated, said Bram Weinstein, a former anchor at ESPN.
All 32 team owners endorsed a new league policy that subjects teams to a fine if a player or another member of a team's staff does not stand for the national anthem. However, players may choose to stay in the locker room during the anthem, the league said.
With the new policy, the NFL is telling its players that the football field is not a platform for their social activism, said Weinstein, even if the league's statement said it is interested in working with players "to advance the goals of justice and fairness in all corners of our society."
NFL Commissioner Roger Goodell said in a news conference Wednesday that the on-field protests, "created a false perception among many that thousands of NFL players were unpatriotic." That perception, among other issues, may have contributed to the league's falling TV ratings, said Weinstein.
The NFL Players Association was quick to criticize the policy, saying in a statement that it would "challenge any aspect of it that is inconsistent with the collective bargaining agreement."
The player's are unlikely to strike, but "something is going to happen" because it is still important to the players to show support to their communities, said Weinstein.
Some NFL players have been taking a knee during the national anthem, led by then-San Francisco quarterback Colin Kaepernick and his 49ers teammate Eric Reed, who began kneeling two years ago to bring attention to issues of police brutality and racial equality.
Kaepernick hasn't played in the league since 2016 and was an unsigned free agent. He filed a grievance against the NFL last year alleging that the owners colluded against him.
“They’ve already been threatened, and a couple of them have been blackballed," said Weinstein. "The league can pretend that's not happening, but Colin Kaepernick is an example of what can happen to your employment future in this league if you continue to do this."
"It's a real live threat,” he said.
For full interview, [click here](https://cheddar.com/videos/nfl-will-fine-teams-if-players-kneel-during-anthem).
FightCamp is a new fitness company that streams boxing classes from top instructors direct to consumers. The classes can be tailored to the needs of boxers at all levels of expertise ー from newbies to punching pros said co-founder Tommy Duquette.
These are the headlines you Need 2 Know for Friday, Jan. 25, 2019.
The New York Knicks and its jersey sponsor, the website-building platform Squarespace, are doling out assists to four local businesses as part of the second annual "Make It Awards." "Partnering with Squarespace to help those entrepreneurs get their businesses to the next level was something we were very interested in doing and it's been a major hit," said MSG Sports' senior vice president of business operations, Kristin Bernert, in an interview on Cheddar.
The Delaware Blue Coats will make their debut Wednesday night at the brand new Philadelphia 76ers Fieldhouse in Wilmington, Del., and the team will share the spotlight with an arena that boasts five stories, can seat 2,500 fans, and includes three NBA-regulation basketball courts. The flashy new arena was designed to promote youth sports in the state of Delaware and the greater Philadelphia region. "It's all geared towards youth," Chris Heck, the president of the Philadelphia 76ers, told Cheddar.
The NBA is transparent about its approval of legalized, regulated sports betting ー but the league is also clearly communicating that it wants a fair share of the money wagered on its games. "It's our view that if state governments are going to be authorizing private entities, in most cases casinos, to generate significant revenue ー billions of dollars of revenue ー off of the NBA competitions, that the NBA participate in some way," said the NBA's head of fantasy and gaming Scott Kaufman-Ross.
Former Green Bay Packer Ahman Green is a four time Pro Bowler, but he's also an avid gamer. When it comes to Halo he's just another fan that looks up to professionals like Proximitty and LethuL for help with his improving his skills.
These are the headlines you Need 2 Know for Wednesday Jan. 23, 2019.
If there's one person aside from the 800,000 unpaid federal workers who is hoping the government shutdown ends soon, it's Keisha Lance Bottoms. The mayor of Atlanta is less than two weeks away from hosting Super Bowl LIII, which is a logistical and security nightmare even when the city's airport *isn't* being slowed down by mass TSA sick-outs. "I'm extremely concerned," Bottoms said of the possibility that the shutdown may continue through Super Bowl weekend.
Cloud9 has been dubbed the most valuable esports company in the world by Forbes Magazine ー a title that is thanks, at least in part, to the organization's powerhouse VP of marketing, Eunice Chen. Chen is an esports vet who has worked for industry stalwart Riot Games and even runs her own tournament production company, Heroeshype. In an interview with Cheddar Sports, she said, "there are always different ways we can break into new markets in esports and beyond."
These are the headlines you Need 2 Know for Tuesday, Jan. 22, 2019.
